founded Camelback Canyon Group in 2006. Derinda has more than 20 years of experience in various aspects of the high technology industry. Her leadership experience spans the global business value chain from strategy development, new product introduction, marketing and operations on through to Supply Chain and implementation.

Much of her career has been in leading programs for large-scale business change and the implementation of new or improved processes. Through this, she has developed approaches to apply formal and rigorous methods such as Project Management, Six Sigma and LEAN. She was early to apply these techniques not only in the realm of manufacturing, design and engineering but also to "softer" areas such as organizational design, change implementations and front-end business processes.

Derinda holds an electrical engineering degree from Purdue University and an MBA from the Kellogg Graduate School of Management at Northwestern University. She is certified by the Association for Operations Management (APICS) in Production and Inventory Management (CPIM), Through Villanova University she earned a Six Sigma Black Belt and has completed and conducted training based on the Project Management Institute body of knowledge.

is responsible for Camelback Canyon Group Business Development and Operations. Jim has over 20 years of experience in sales, construction management and project management. Jim does pro-bono work through conducting workshops and counseling in Self Awareness. He is a member of the board of directors of Transplant Team Arizona, a non-profit organization focused on organ transplantation and donation.

Jim was educated in Mathematics and Psychology at UCLA and Antioch University.

 

 

is associate principal consultant for Camelback consultants with a focus on business and marketing. Jon has extensive experience in technology markets, although his belief and practice in the fundamentals of marketing and business apply across all industries, products and services.

Jon’s experience encompasses the breadth of both the analytical and practical aspects of managing and marketing a successful business. His approach covers, planning and development of business and market strategies – marketing and operational plans through to execution, implementation and action. Jon’s practical methodology breaks this down to: What should I do? – How do I do it? – Do It!!

Jon’s philosophy addresses marketing as a core business discipline, while recognizing it is certainly also an art and a science and needs to be molded and adapted to suit the specific requirements of the company, situation and markets involved.

Formerly with Motorola until early in 2007, as strategic marketing manager, Jon is a 20+ year veteran of the computing and communications industries and has a broad and unique skill set that combines a technical background with business know-how. Jon has worked directly for small and medium sized businesses as well as major corporations in both N. America and Europe. He holds degrees in Electronic Engineering, Business and Marketing. Originally from London, England he is now a resident of Phoenix Arizona.